In 1989, he launched his music career with his debut Los Chulos Son Pa’ Cuidarlos, which skillfully combined techno and flamenco, under the pseudonym of Alejandro Magno. At 10 years old, he was already writing his own songs. Born Alejandro Sánchez Pizarro in Madrid, Spain in 1968 to parents from Andalusia, the flamenco capital, the Spanish prodigy began playing guitar at the tender age of seven, a skill he inherited from his musician father. The Spanish troubadour also penned some of the most achingly romantic songs of Latin pop, bolstered by his sensuous Andalusian rasp. In the ‘90s, as established Spanish pop stars competed for airplay against burgeoning rock en español upstarts, Alejandro Sanz concocted a riveting sound all his own with an irresistible mix of emotional pop balladry and flamenco soft rock.
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